Building Strategic Agility
New Sources of Competitive Advantage

A New Business Paradigm Requires an Integrated Approach to Strategic Agility

“What industry are we in, who are our competitors, and what is our strategy for winning in the market?”

These are fundamental strategy questions that are becoming harder to answer. Today, competition can, and often does, come from outside typical industry boundaries. Ever-evolving technologies and intense competition on a global scale means that competitive advantage is fragile and short-lived. Rita McGrath calls this “transient advantage” a cyclical process of achieving a competitive advantage, exploiting it for a brief period, while all-the-while looking for the next wave or advantage.

Course Description:

In this course, we will explore how to better position yourself to spot emerging trends, threats and technologies that could challenge long-held assumptions that have underpinned your business, while also preparing you to move quickly to seize the opportunities these developments offer.

Course Faculty: Rita McGrath
Professor, Columbia Business School

Rita Gunther McGrath is a world-renowned thought leader and professor at Columbia Business School, where she directs the popular Leading Strategic Growth and Change program. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. In her speeches and consulting, Rita works with Fortune 1,000 companies, helping boards, CEOs, and senior executives act strategically in rapidly changing and volatile environments. She has received the #1 achievement award for strategy from Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.

Rita has built today’s best-in-class innovation practices, which were integral to the “lean startup” movement. She was elected Fellow of the Strategic Management Society and Fellow of the International Academy of Management and has received the “Theory to Practice” award at the Vienna Strategy Forum.

Learn more about Rita

Each course includes:

  • A 5-6 min Content video
  • Exercises to be completed offline by participants
  • Online correction of the exercises
  • Short Assessment

Required Time : 60-80 minutes

Each course can be completed separately or in combination with any other courses from the Building Strategic Agility Series. Participants who complete the nine courses would be eligible for a Duke CE certificate*

This course is part of a nine-course series that enable individuals to build strong strategic agility skills.

The Learning Community Unique Advantages

  • A company-dedicated learning environment for the course
  • Access to a Forum to share ideas with course participants
  • Curated content to supplement the course, including:
    • Course one-page summary
    • Relevant additional videos, articles

Contact us

*Duke CE partnered with Joe Perfetti to design this course. Learning Communities is authorized to commercialize it on its website. The course description on the DUKE CE website can found here.